Projects
My recent work
Socks in a Box requested a redesign of their landing page to focus on improving their sales. They wanted a more modern and cohesive style using their rich product photography and more call-to-action areas.
We worked on wireframes that eventually became medium-fidelity mockups. We focused on clear calls-to-action and copy arranged to make the value proposition and idea very unambiguous.
Another challenge was lucidly presenting the How it Works section. Iconography was key along with the guiding arrows between each section to make the layout easily digestible versus using a plain list of sentences.
