Projects
My recent work
Join25 needed user experience and interface design for their online petition form which targets their millennial audience. I also provided a style guide for their future design and branding initiatives.
We constructed a moodboard based on their organization's vision, target audience and a selection of activism websites that inspired their outlook.
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This was one of my first style guides; it consisted of a few unique icons and UI components. It was a learning experience selecting typography that communicated the emotion of the organization's message: bold, serious and clear, yet youthful and exciting.
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The final product used a combination of color and background highlights to bring user attention to key points and data necessary to drive petition sign ups. I also decided on photography that targetted millenials and represented their mission of galvanizing them.
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I ensured the post-petition page included ways for the user experience to continue and for Join25's network effect to improve.
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